Good Fun, Great Rewards: Florida Lottery’s Marketing Evolution
Everett Williams, Director of Advertising and Marketing, and Janelle Kirkland, Digital Marketing Manager, Florida Lottery, shared the whimsical rebrand centered on “The Department of Good Fun,” a cross-channel creative platform highlighting the joy of play and its impact on education. Williams introduced the brand’s core message and broadcast strategy while Kirkland showcased the digital extension—including a gamified microsite and mobile-first engagement. The campaign unified TV, radio, social media, and experiential activations, with notable success in player reach, email growth, and employee engagement.