Carlos Rodriguez, Director, Lottery Games, Connecticut Lottery Corp. (CLC), presented “Creating a Star.” The lottery’s instant ticket development strategy inspiration comes from many different places. “Customer…
Browsing: Symposium
Susan Golightly, Founder, CODEI, kicked off day two of the symposium and the Customer-Centric Summit. She presented “Engineering A Digital Transformation—Building A Data-Drive, Customer-Centric Organization.” In…
Teri Wood, Vice President, Marketing at Iowa Lottery, examined customer-focus vs. customer-centric marketing. “Customer-focused marketing offers customers a consistently great and relevant experience across all touch…
Terry Rich, CEO, Iowa Lottery, presented information on the Powerball Power Cruise national campaign. “We are putting together a value-added promotion with Royal Caribbean Cruises. We…
Tracey Cohen, Interim Executive Director, D.C. Lottery, spoke about the current and future state of the D.C. Lottery. The D.C. Lottery operates the only city lottery…