Join the Million Dollar Club
David McLaughlin, Chief Sales Officer, Missouri Lottery, shared the origin and success of Missouri’s Million Dollar Club (MDC), a program created to recognize high-performing retailers. Initially sparked by a single rep’s request to celebrate a $1 million retail milestone, the initiative evolved into a statewide incentive campaign.
“It started with a sales rep with just an idea off the street that made sense, worked its way up, and has really come around and helped retailers be a part of a selling community with the Missouri lottery and brought us all together,” McLaughlin said.
Over the years, MDC has grown significantly, expanding into social campaigns and even pulltabs, helping drive sustained retailer engagement and enthusiasm.