NCEL’s Retail Transformation: Digital Menu Board Pilot & Player Research
Jason Barrs, SVP Global Sales & Business Development, Carmanah Signs, a Division of STRATACACHE
The North Carolina Education Lottery (NCEL) is modernizing its retail experience by installing Digital Menu Boards to attract and engage players. Jason Barrs, SVP Global Sales & Business Development at Carmanah Signs explains how NCEL and Carmanah Signs partnered with Leger to discover players’ opinions on this retail transformation. The presentation explores the impact of Digital Menu Boards on player awareness and behavior changes.