Maximizing Jackpot Rollovers with Meta Dynamic Ads
– Sydney Parker, Account Manager, Lottery & RMG, Meta Platform Inc.
– Kevin Sauer, Vice President of Sales, Clinch, Inc.
This presentation discusses the challenges faced by state lotteries when updating rolling jackpot numbers in their Meta campaigns, such as wasted investment due to the learning phase and delays in creative and media teams. These challenges can be addressed by Clinch’s Flight Program for state lotteries, a dynamic ad solution recognized by Meta Business Partners for its expertise in helping advertisers succeed on Meta platforms. With Clinch’s program, lotteries can avoid these hindrances and maximize jackpot rollover campaigns through increased speed to market, localization capabilities, real-time creative insights, and data-driven targeting strategies. A state lottery client using this program achieved higher engagement, greater efficiencies, and agile updates all done in a third of the time it would have taken with traditional manual processes.