Vending Machines: Maximizing Sales & Understanding the Incremental Impact
Justin Rock, Deputy Secretary of Product & Sales, Florida Lottery
Justin Rock, Deputy Secretary of Product & Sales at the Florida Lottery, discusses the role of vending machines in boosting lottery sales. He outlines the vending landscape in Florida, explaining how Florida was limited to 2,500 vending machines. He then details the process of obtaining new machines and how the Lottery collected data showing vending machines’ positive impact on sales. Despite initial skepticism, the rigorous analysis convinced legislative stakeholders to proceed with adding 500 new vending machines.