Cooking Up Local Games: Recipe for Success
Carolyn Cabell, Chief Operating Officer, New Mexico Lottery
Carolyn Cabell, Chief Operating Officer of the New Mexico Lottery, shares insights into their recipe for lottery success. Cabell emphasizes the importance of understanding the local market, leveraging cultural diversity, and creatively engaging players. She highlights their brand’s fun and light-hearted voice, featuring mascots like the Roadrunner and Cash Shark. Their games reflect New Mexico’s diverse culture, incorporating local artwork and language. Through surveys and promotions, they demonstrate a commitment to player engagement and responsible gaming.