Refreshing the $2 INSTANT Category
Michelle Bui, Product Manager, OLG
Michelle Bui, Product Manager at OLG for Instant Games, unveils the $2 instant category refresh. Highlighting the shift from $1 to $2 as the lowest price point, Michelle discusses the rationale behind the refresh and its positive impact on sales. She outlines key insights driving the changes, including the importance of player experience and relevant themes. With a focus on improving odds and timely, appealing designs, she details upcoming ticket launches aimed at attracting new and younger players.