Content Production Evolution
– Christian Teja, Director of Communications, Massachusetts Lottery
– Keith Macri, Draw Studio and Content Production Manager, Massachusetts Lottery
As the Massachusetts Lottery sought to revamp the presentation of its in-state drawings, it identified an opportunity to further engage customers through additional video content. To lead the drawing team, the Lottery hired an experienced content production professional who was assigned the task of building a drawing studio with an eye toward further expanding the Lottery’s production capabilities. With the investment in additional equipment and personnel, the production team has rapidly increased its output, creating everything from social media shorts to broadcast television commercials, earning recognition from the New England Regional Emmys and Ad Club for its work.
Christian Teja: “If you wanna make the most of your ad budgets, you should consider taking your production in-house.”