Second Chance: Empowering Insights Rooted in Digital Engagement
Shad Barnes, Senior Manager, Digital Marketing, Oregon Lottery
Shad Barnes, Senior Manager of Digital Marketing at Oregon Lottery, discusses the transition from intuition to data-driven decisions and the importance of digital engagement in connecting with players. Barnes emphasizes improving customer experiences through the lottery’s app and Second Chance program, which has provided valuable insights. He showcases the role of curiosity in discovering new opportunities and enhancing user engagement, ultimately aiming to leverage data for strategic enhancements and increased player value.