By Nikolina Gabelica, Head of Lottery, EveryMatrix
In the May edition, we focused on innovation and responsibility, highlighting the AI features supported by EveryMatrix. As we approach the World Lottery Summit in Paris, I want to share some insights about EveryMatrix with La Fleur’s readers and lottery operators worldwide, emphasizing the importance of agility and future-proof solutions.
With 16 years of pioneering experience, we have solidified our role as a pure B2B provider, dedicated to enriching global operational and player experiences. Our agility and freedom from legacy system constraints allow us to drive the lottery industry forward with advanced solutions that are not only customer-focused and future-proofed but also deeply rooted in safer gaming.
EveryMatrix’s Organization
EveryMatrix has structured its organization into a group function and multiple product entities. Each product resides within a dedicated business unit, which gives each one the freedom to prioritize, scale and set their respective roadmaps independently. Moreover, each unit can focus on building expertise in their field.
Each unit also has the autonomy and staff needed to achieve this, including its own CEO and CTO. In parallel, they each benefit from functions served by the group, such as HR and legal departments. The group also has an overarching architectural role to ensure that the products work well together.
All combined, this allows us to be more agile and dedicated to our clients, and there is no struggle for budget, time allocation or multiple projects handled by the same team.
A Pure B2B Provider
We offer a broad range of purpose-built iGaming products and services, ensuring comprehensive solutions across various areas. All products are modular and API-driven with infinite scalability, always-on reliability, total flexibility and with zero legacy.
Due to our modularity, our B2B solutions are designed to help clients with diverse needs, as EveryMatrix can provide everything a customer requires, either from one product, a combined or entire product suite, and anything in between.
The previously mentioned project of rebuilding our products from scratch was a strategic decision to be able to cater to tier 1 clients. A great focus has also been placed on scalability, performance and stability through a state-of-the-art tech stack and architecture.
Global Leaders in Games Aggregation
With regard to game provision, EveryMatrix prides itself on being the world’s largest iGaming content aggregator, while in recent years we have produced our own content and forged relationships with studios that are hosted solely on our RGS. This has given us yet another unique selling point in providing exclusive content that no one else can provide.
When it comes to our core competency of games provision, our product is SlotMatrix. SlotMatrix refers to aggregation and provision of our own and third-party casino and eInstant content across multiple verticals. Our library currently boasts more than 29,000 games, making us the market leader, including nearly 400 games with progressive jackpots.
In addition to our own content, this extensive library is delivered through more than 160 integrations with content providers. These integrations encompass more than 300 different casino brands and studios, solidifying our leadership position.
In 2023 alone, we completed 37 new integrations, with a similar target for 2024. The number of integrations has grown year-on-year in the past five years, with each one highly client-driven and most new content providers integrated based on client requests.
Our integration layer supports content across multiple verticals, not just traditional casino content such as slots and table games. We have extensive experience integrating every type of game, including scratch cards, bingo, lottery, virtual sports, live casino, and poker, all seamlessly integrated into clients’ wallets.
Success Stories
Our dedication to delivering high-quality, premium solutions has been recognized by major industry players. For example, in 2022, we secured a multi-year agreement with Veikkaus, Finland’s state-owned gaming and lottery monopoly, providing them with a comprehensive library of casino content.
Similarly, we have partnered with bet-at-home, a German-listed operator, delivering our turnkey offering led by our sportsbook and casino solutions across their platforms.
Our collaboration with OPAP, Greece’s leading gaming company, has also been extended, highlighting our consistent performance and client satisfaction.
Furthermore, our recent agreements with Rush Street Interactive and Betr in the U.S. to provide gaming aggregation services across various states underscore our expanding footprint in the regulated North American market.
See You in Paris! À Bientôt à Paris!
We can’t wait to meet you at our stand during WLS in Paris! Our team, packed with experts in lottery, sportsbook, casino and player account management—to name just a few areas—is excited to discuss the challenges and opportunities facing lotteries today. Let’s schedule some time together to see how our iGaming expertise can take your operations to the next level.