By Michael Robbie, Vice President, Marketing & Insight
Lotteries increasingly rely on great technology to attract and retain players and drive revenue for good causes. As competition for players’ spending grows from iGaming and online sports betting, lotteries are faced with tough decisions about investing in technology change. Whether upgrading to a comprehensive iLottery platform from a modest digital infrastructure or replacing a legacy system altogether, investing in the right technology is necessary for lotteries as they seek to fulfill their growth strategies.
For iLottery, most existing technology in the market is already at least 20 years old and therefore faces many challenges. Since lottery contracts can be long, starting with legacy solutions increases the risk of technical debt and foregone revenue over time.
Pollard Banknote has established itself as a leading innovator in the digital space. We deliver a broad array of digital solutions to lotteries around the world, from best-in-class digital games, mobile apps, websites, and loyalty programs to now a fully modernized, revolutionary turnkey iLottery solution with the most advanced gaming platform at its core.
Pollard Catalyst™ Gaming Platform
Pollard Catalyst™ Gaming Platform is a fully cloud-native, modular, and API-first solution that is uniquely positioned to leapfrog legacy alternatives. The platform’s modern design quickly integrates with other solutions and enables cutting-edge features such as fully automatic scalability, even during high-demand jackpot runs. It is structured to accelerate roadmap development, testing, and implementation, and to speed system modifications as needed. Catalyst provides all the essential elements for an exceptional player experience while minimizing the risks of technology and functional obsolescence as lotteries grow. Our robust Player Account Management system includes the functionality required for registration, age and identity verification, wallet transactions, and responsible gaming features. Geolocation services are provided through our proprietary GeoLocs™ technology—one of the most mature and reliable geolocation compliance solutions available.
iLottery Solution: Accelerating Growth
Our state-of-the-art iLottery Solution combines the cutting-edge technology of the Pollard Catalyst™ Gaming Platform with a suite of masterfully crafted games, sophisticated solutions that drive engagement and revenue across channels, and a portfolio of business and operational services that drive revenue growth for lotteries and their good causes. We offer all draw-based and eInstant games from the Pollard Digital Games Studio. We provide a suite of services, including marketing, draw operations, risk management, and player support, led by experts with unmatched U.S.-based experience operating iLottery programs.
Frictionless Player Experiences & Deep Engagement: Our focus is on creating holistic, intuitive, and frictionless player journeys and deep player engagement. Our marketing engagement platform is powered by Bloomreach, a leader and visionary serving over 1,400 global brands. The deep integration with Bloomreach allows lotteries to use real-time data to personalize communications with players and build player profiles from first interactions.
Omnichannel-centric Design: Our open architecture enables integrations with various systems and solutions currently deployed in retail to support a true omnichannel experience that drives growth across channels. We capture and report on all channels of player engagement to create a single, 360-degree player view. We also track all player interactions at retail through player cards and loyalty numbers, among other options, on a single unified platform to provide deep player insight.
Responsible Gaming at Its Core: We have fully integrated the best responsible gaming practices from the National Council on Problem Gambling and the World Lottery Association Responsible Gaming Framework. Catalyst is designed to go above and beyond these standard practices.
Join the Revolution
Adopting a new iLottery platform or converting from a legacy system is a significant undertaking for a lottery, made successful with the right partner. The Pollard Catalyst™ Gaming Platform speeds integration, implementation, and modification over time to meet lottery requirements and evolving player expectations, resulting in higher acquisition and retention and ultimately driving revenue for good causes. At Pollard Banknote, we have made the investment and built the team to offer an iLottery solution that allows lotteries to achieve their goals now and as they grow.