Keynote: Creating a Winning Formula On and Off the Track
James Bunbury, Director of Partnerships, McLaren Formula 1 Team, shared how the organization’s high-performance culture drives success on and off the track. He discussed McLaren’s comeback to championship-winning form in 2024, its emphasis on innovation and safety, and its growing presence in the U.S. market through races in Austin, Miami, and Las Vegas. Bunbury also highlighted how McLaren partners with brands to create meaningful activations and business impact.
“There’s a saying in Formula 1: If you are standing still, you’re actually going backwards,” Bunbury said.