Keno Payouts & Bruins Partnership
Mark William Bracken, Executive Director, and Kristen Chaput, Product Manager, Massachusetts Lottery, outlined how the state’s three-decade evolution of Keno has driven consistent growth, culminating in $1.3 billion in annual sales. “So, Keno—it’s an evolution for us, not a revolution,” said Bracken, emphasizing the gradual enhancements that have built long-term success.
From increasing draw frequency to expanding monitor locations and adding promotional bonuses, Massachusetts has transformed Keno into a powerhouse product. “We are trying to keep our current players happy but also drive new players—something more interesting while you’re out at the bar,” said Chaput, highlighting efforts to broaden the game’s appeal.