Whether a first-time attendee or returning participant, the instant product managers who experience one of IGT’s Instant Ticket Workshops report that the open exchange of knowledge is something they appreciate most.
“Hearing real experiences, challenges, and creative solutions from different jurisdictions was incredibly valuable,” noted a participant at this year’s event, held April 8 to 10 in Lakeland, Florida.
Several attendees cited the mix of lotteries from both the U.S. and Europe for delivering insights that benefit the wider industry. Another noted, “It was nice to hear unsolicited validation from other lotteries that they are facing the same challenge we face.”
Designed specifically for lottery product managers and professionals seeking to enhance their instant ticket strategies, the Workshop offers a forum for peer presentations in a casual business setting, allowing for focus and further group exploration. There’s always a new strategy or approach to discover.
The lottery presentations at this year’s event delved into topics such as price-point progression and prize-structure differentiation, two critical areas in which IGT provides expertise to help customers boost sales. Other topics included “no break-even” games to offer a more dynamic play experience and generate player excitement; the challenges of increasing sales in the retail partner network; growth-driving improvements to store layouts, and much more.
A case study on IGT slot-based games, offered by one lottery, demonstrated how the brand strength of a familiar gaming property translates into built-in player demand. Noted one attendee about the range of topics covered, “The openness and variety of approaches made it truly inspiring.”
Hands-On Learning
The Workshop featured a tour of IGT’s premier printing facility in Lakeland, providing a firsthand look at IGT’s approach to innovation. At this state-of-the-art facility, participants saw the latest advancements in instant ticket production, quality, and security—the culmination of the company’s consistent investment in the plant since 2018.
Over the course of the Workshop, the firsthand experiences included demonstrations of IGT’s unique instant-ticket imaging technology and play features in products such as Infinity Instants™ and Gleam™.
Attendees also had the opportunity to test-drive IGT’s new Digital Menu Board solution and experience for themselves the ease with which this unique software allows retailers to manage their digital point-of-sale displays.
“Many of the lottery attendees work with our people here in Lakeland remotely on a daily basis, and this gave everyone the chance to interact in person,” said Keith Cash, IGT Vice President, Global Instant Ticket Services and Innovation. “The opportunity for dialogue among instant product people has become more limited, so being able to gather at focused events like the Workshop is a valuable experience for participants. We are all in this together to find the next generation of players and content.”
To participate in a future Workshop and explore what drives successful instant ticket programs, contact your IGT representative.
