Pollard Banknote is making waves in the lottery world by fusing iconic entertainment brands with unforgettable promotions. Leading the charge is JAWS, a film that redefined summer cinema and is reshaping success in the lottery category. Since its 1975 debut, JAWS has become one of the most enduring cinematic brands. With its recognizable imagery, suspenseful score, and strong nostalgia, JAWS is a natural fit for summer-themed instant tickets.
A Blockbuster Hit at Retail
This timeless brand has already proven its staying power. In both 2024 and 2025, lotteries have seen outstanding results. Five lotteries successfully launched JAWS in 2024, and six more—including Florida, Vermont, Missouri, and Texas—are diving in for 2025.
A standout success in 2025 is the Florida Lottery’s $2 JAWS scratch-off game, which outperformed their previous $2 licensed game from 2024 by 14% and exceeded the performance of their May 2024 $2 ticket by over 70% within the first six weeks. The iconic JAWS brand strongly resonates with players, enhanced by Pollard Banknote’s expert design. Additionally, promotion through the Florida Lottery’s “Summer Fun” second-chance program—which includes multiple eligible tickets—along with dedicated JAWS point-of-sale materials and out-of-home advertising, has boosted visibility and player engagement, driving these exceptional sales results.
Meanwhile, Texas Lottery players are sinking their teeth into a JAWS-themed scratch ticket, launched June 2, 2025, to celebrate the film’s 50th anniversary. This $5 ticket offers a top prize of $100,000 and features striking design elements inspired by the iconic movie poster, including shimmering Spectrum Scratch FX® visuals and the unforgettable “DA-DUM” score tagline.
The Texas Lottery’s ambitious cross-channel campaign to support their JAWS launch pushes lottery marketing boundaries. In partnership with Alamo Drafthouse Cinema, the Lottery brought special JAWS screenings to fans, while promoting the scratch ticket on-screen at Alamo locations and at the “JAWS on the Water” events at the Volente Beach Resort. JAWS on the Water is an immersive experience that features a giant inflatable screen at the water’s edge, where attendees watch the film while floating in Texas Lottery-branded inner tubes. The scratch ticket game is supported by custom POS materials, themed merchandise giveaways, and a second-chance promotion for a trip to Austin to participate in the $1,000,000 JAWS Challenge Game Show. Radio ads and social media contests amplify excitement, turning ticket buying into a full entertainment event.
By combining engaging gameplay with JAWS’s dramatic theme and leveraging iconic poster art—enhanced through Pollard’s cutting-edge print and design innovations—across promotional touchpoints, Pollard ensures that the JAWS brand delivers more than just gameplay—it delivers a memorable event for players.
Why Jaws Works
JAWS is more than a film—it’s a cross-generational cultural icon that excites longtime fans and attracts new players. Its nostalgia spans decades, engaging both Gen X and Gen Z, while its iconic visuals stand out at retail. The gameplay captures the film’s suspense and drama, enhanced by experiential prizes like trips to Martha’s Vineyard and exclusive film-themed events. Supported by proven lottery success and a diverse library of creative assets—from key art to trailers and immersive soundscapes—JAWS blends storytelling, multi-sensory experiences, and strong prize value to create lasting player engagement beyond sales. To continue into 2026, Pollard’s Digital Game Studio is developing a JAWS-themed eInstant game, further amplifying the brand’s offering.
Coming Soon: Godzilla to Enter the Arena
As JAWS continues to dominate, Pollard is preparing to unleash its next monster hit: GODZILLA. With a 70-year legacy, over 38 films, and $4.3 billion in box office revenue, GODZILLA is unstoppable. For the first time, this powerhouse franchise is entering the lottery space with many omnichannel opportunities.
Much like JAWS, this colossal brand offers more than a familiar face—it delivers depth, drama, and massive player potential. Backed by recent box office success, GODZILLA commands 90% consumer awareness and resonates across generations.
This is more than just a game—it’s an event. With rich visuals, immersive themes, and prizes like a king-size trip to Tokyo—including a stay in a Godzilla-themed room and access to exclusive attractions, lotteries can expect monster-sized results by building campaigns around GODZILLA’s larger-than-life presence. Because when a legend rises, players respond.
The Stage Is Set
Pollard has proven that nostalgia-fueled brands, paired with inventive gameplay and unforgettable promotions, can transform the lottery space. JAWS revolutionized the retail experience and has become the new wave of lottery entertainment. Now, from the open sea to city skylines, Pollard’s blockbuster blueprint keeps expanding—and with its towering legacy, massive fanbase, and cinematic momentum, GODZILLA is ready to take the stage.