Stephen Cooke, Instant Product Manager
We are very excited this year to partner with the Washington Commanders. In August, we will be launching our $5 Washington Commanders scratcher, which will feature (2) top prizes of $75,000, a 2nd Chance contest, and a separate E-Instant game. As we were putting our plan together for the fall, we wanted to make sure our products reflected the interests of our players and the culture of our city, and this product and partnership do just that!
We will support this campaign with a tagged television spot, radio commercial, out-of-home advertising, a social media initiative, events, and a retail takeover.