Steve Kerneklian, Marketing Specialist
The Delaware Lottery will release more licensed properties for FY 2026 and create fun marketing campaigns in support of these products. I’m excited to see how our players react to these new styles of games, which will go a long way in helping us shape our game planning and marketing strategies for the future.
We normally support our lottery games through traditional media channels, but for Instants in FY 2026, I’d like to explore boosting our social/interactive channels while looking to include experiential/event-based marketing to increase face-to-face interactions and drive word-of-mouth and reach across our entire portfolio.
We will be working very closely with our advertising agency to see what new ideas we can implement into our marketing program as we aim to elevate the instant game experience for our loyal Delaware players.