M. Quinn Dossett, Vice President, Marketing
There is a lot going on with instant tickets as we enter FY 2026. We continue rolling with our Hasbro licensed games: $2 MONOPOLY®, $3 SCRABBLE®, and $5 CLUE™, in both scratch-off and Fast Play games.
Suiting up for our 17th consecutive year of partnership with the New Orleans Saints, we are launching $5 Saints Game Ready! scratch-off and $5 Saints Game On! Fast Play. This year, we are adding an extra layer of excitement to our Saints 2nd Chance promotions by including a chance at $1,000,000.
Building on the success of last year’s “pulse” games, we will introduce a whole new $2 scratch-off that changes with the holiday seasons. These will feature eye-catching fluorescent ink:
- Midnight Money, running through October with scary Halloween-inspired mummies and zombies.
- Merry Money, with a holiday-cheer-filled penguin and a snowboard-riding snowman.
- Masquerade Money, debuting in January with iconic Mardi Gras-themed masks and colors.
One game, three seasons!
This fall, we will also launch our very popular multiplier scratch-off games from 5X THE CASH all the way up to 100X THE CASH, highlighted by bold, attention-grabbing fluorescent ink. Additionally, we will build a regional competition with our players through our $3 Area Code-themed scratch-off. There are five unique area codes in Louisiana, so we have designed five unique scenes, each with photography specific to that area’s culture or identity.
As we approach the winter season, we are pleased to bring back our popular holiday games. For scratch-offs, we will introduce our Home For The Holidays family of games. In Fast Play, $2 Stocking Stuffers will fulfill your holiday wishes. It will also be time to party with our annual Mardi-Gras tickets. To join Masquerade Money, we have $1 Doubloon Doubler. And in Fast Play, $2 Cash Is King is ready to roll in the parade!
As the spring season arrives, we will rev our engines for the start of our next Powerball-NASCAR promotion by bringing back the popular Powerball scratch-off for our players. Also in spring, we are cooking up another Louisiana-inspired scratch-off, $3 Taste of LA, with lots of spicy foods from the Bayou State. Finally, in April, we are extremely excited to kick off our $5 Ultimate Dash licensed scratch-off and Fast Play games, with 2nd Chance experiences for cash and merchandise prizes!
Although we will never steer away from tried-and-true marketing efforts with traditional mediums and tactics, we also like to push the envelope and experiment with what is current or trending. Last year, for instance, along with our traditional marketing efforts such as TV and radio broadcasts, AdvancedTV, streaming radio, static and digital OOH, social media, and web banner and print, we also experimented with influencer marketing and reconceptualized the design of our website.
Now that our website is complete, we will enhance it further by implementing a 2nd Chance entry solution through our mobile app and desktop version. This will give us the ability to move away from the “mail-in” entry system used for years. And, because you will have to be a member of Club Lotteaux, our players’ club, to participate in these promotions, we will be able to build and customize different promotions surrounding our products based on player preferences.
We will also continue to increase our 2nd Chance and experiential offers for our instant products through our brand partnerships, strategic alliances, and sports sponsorships.