Kate Airey, Director, Product Development
We’re bringing a couple of licensed properties to Maryland for the first time in FY 2026, and we’re eager to see how our players respond. We’ll have a $5 Jurassic Park ticket and a $2 Harlem Globetrotters ticket, both with second-chance promotions. We’ll be doing our second edition of the $5 Big Spin ticket, and we have great anticipation for that because it did exceptionally well in FY 2024. We’re also going to try a new price point: Our crossword game, which has previously been $20, will move to $25.
But the scratch-off initiative that’s the most intriguing for us is actually a combination of scratch and FAST PLAY. In August, we’re launching the $5 Break the Bank scratch-off and the $5 Cash Combination FAST PLAY tickets. They’ll both be eligible for a second-chance promotion where the winners will participate in an interactive Unlock the Cash live event. Two second-chance winners at a time will visit our office and take turns choosing keys and unlocking safes that will contain cash prize amounts and books of scratch-offs. We’ll shoot videos so we can capture and share the exciting winners’ journey with all our players.
We have offered plenty of other experiential second-chance prizes, but they usually involve working with a licensor or vendor. Unlock the Cash is something we can do with internal assets, and we see it as a concept that can evolve into its own category of second-chance experiential prizes. It’s similar to what we did with our Big Spin winners, but because the big wheel spin was a prize in the game’s prize structure, winners were able to opt for anonymity. The second-chance element here enables us to pair winners together, not against each other, but in a format that amplifies excitement without creating a head-to-head competitive environment, and we’re able to publicize all of the second-chance winners, so we think there’s a lot of potential in a format like this.