Shyla Howell, Marketing Manager
We’re excited to offer more holiday and winter-themed scratch games than ever before, giving players a wide range of fun and festive options during the gift-giving season. Our holiday marketing efforts will have plenty of exciting elements to highlight, including three foil-effect tickets, a pine-scented ticket, and a variety of playful winter games. Looking ahead, our 2026 summer campaign featuring Jumanji will bring a bold, adventurous marketing twist to our scratch ticket lineup.
Our four major advertising campaigns this year are centered around our Vikings, holiday, winter, and summer instant games, and supported by fully integrated marketing efforts. These include social media, email, blog content, website features, mobile ads, push notifications, and in-app messaging, along with full advertising campaigns to drive not only sales, but awareness and engagement across all channels.
FY 2026 is shaping up to be a standout year for instant ticket marketing. With a strong campaign calendar and deeper digital strategy, we’re aiming to deliver more engaging and memorable experiences for our players throughout the year.