Bill Burton, Scratchers Product Manager
One of our FY 2026 strategic initiatives is to increase the number of higher-priced scratchers games at retail. Our higher price point games have increased in market share by 10% over the last five years, and our two $50 games rank as the top two performers each week. We continuously evaluate our product mix and price point strategy, making appropriate adjustments to further maximize our contributions to Missouri’s public education system.
Scratch Big, Win Big. We continue to promote $30 and $50 games with our “Scratch Big, Win Big” monthly drawings. Players receive one entry for every $10 worth of $30 and/or $50 games entered into their My Lottery® Players Club account. The monthly drawings award 10 winners with $500 cash prizes.
Summer Promo. The traditional summer promotion focuses on all games, allowing players to enter any active ticket—scratchers or draw games—for the chance to win cash prizes.
Holiday Promo. From Oct. 13, 2025, through Jan. 6, 2026: Players who enter $10 worth of holiday-themed scratchers and/or active draw game tickets through their Players Club accounts at MOLottery.com or the Lottery’s mobile app will get a chance to win in the “Dashing Through the Dough” promotion.
- Holiday Haul drawings will award 50 merchandise prizes each week.
On each of the three-monthly drawing dates, the following prizes will be awarded:
- Holiday Bucks – Winner will receive $30,000, taxes paid, valued up to $40,000 (1 winner/drawing)
- Sleigh Bills – $1,000 CASH (10 winners/drawing)
Loyalty Rewards
We also have a variety of weekly and monthly rewards available to keep players engaged in our loyalty program. Players are encouraged to enter a mix of designated scratchers and draw game tickets that tie into current marketing initiatives, earning Prize Points, Draw Points, or instant-win coupons with their qualifying entries.
Social Media Contests
Our monthly “MO Money Monday Giveaway,” which awards $300 of the newest games available, remains popular on our social channels.
Targeted giveaways, designed to highlight individual tickets, are also a fan favorite. For example, the upcoming “Tetris®” game will be supported by a social media contest, utilizing Tetris trivia to engage followers. Similarly, a seasonally themed “Scorching Scratchers Giveaway” recently promoted our “Smokin’ Hot Cash” ticket and garnered 1,150 comments from players.
Planned social media giveaways also focus on specific game features like “Scratch my Back” play action. Support for additional licensed property tickets will be added to the mix as well.