Maura McCann, Director of Marketing
Here in New Hampshire, we have such a great scratch ticket team that we follow their lead, listening to them describe the games, top prizes, unique play formats, and second chance drawings—all of which then determine, in our calendar, what will be supported in the new fiscal year. Personally, I LOVE the holiday creative—scratch tickets DO make great gifts, and it’s easy to extend the beauty of the season through our holiday creative.
On the heels of launching a newly redesigned all-in-one app, along with supporting the games in a number of mediums, we’ll make sure to incorporate the app, driving players to interact with it—scan to find out how much they have won, earn loyalty points, enter second-chance drawings, and more. Hand in hand—lottery tickets and our app!