Amy Wnuk, Lottery Game Director
This year, we’re especially excited about our November holiday games release, which builds on the success of recent non-traditional payout structured games. These games feature lower top prizes – up to $5,000 – and more winning tickets than in previous holiday seasons. We listened to players who love gifting Scratch-Off tickets but don’t really want to give away a massive jackpot. That’s why we made this year’s lineup – including $5,000 HOLIDAY FRENZY, $500 HOLIDAY BONUS, and $100s FOR THE HOLIDAYS – perfectly giftable, with more winners and top prizes you can feel good about gifting. It’s a fresh spin on holiday giving: Gift a Win You Can Live With!
Richard Oettinger, Lottery Marketing & Sales Director
One of our most exciting new programs this fiscal year is New York Lottery+, a comprehensive second-chance and promotions platform. For the first time, all in-market Scratch-Off games will be eligible to enter, alongside Draw Games. At launch, NYL+ will offer ongoing promotions where players can scan tickets to earn points, play exclusive games, and enter drawings for prizes – with new promotions rolling out regularly. This creates more ways to engage players, both by supporting Scratch-Off campaigns and by leading with NYL+ and positioning new Scratch-Offs as an easy entry point. NYL+ means more fun, more chances to win, and more ways for players to connect with the Lottery all year long.