Abby Morgan, Director of Marketing & Product Development
I’m most excited about continuing to showcase the fun and excitement that comes with playing our instant games—the “what if” moments and the dreams that spark from every ticket. Instant games are an easy, everyday way for our players to engage, and we look forward to highlighting how accessible and thrilling they are through our marketing efforts.
Our instant game marketing will continue to be supported through a wide variety of promotions and campaigns across our Players Club and social media platforms. We plan to leverage these channels to keep players engaged, build excitement around new launches, and promote ongoing play. In addition, we are focused on expanding activations with our retailers and utilizing influencer partnerships throughout the year to further enhance awareness and player connection.