Ammie Smith, Chief Product Officer
We have two games launching in July that we are very excited about: $5 Jurassic Park and $20 Magnificent Jumbo Bucks.
Jurassic Park is a linked game with SG and comes with full marketing support, including TV, Radio, and custom print pieces, to be included with our already robust media plan and owned assets such as billboards, in-store POP, and CRM. Magnificent Jumbo Bucks needs no real advertising push as it is familiar to our players and an addition to the Jumbo Bucks core lineup of $1, $2, $3, $5, and $10. We still brought awareness to the launch with in-store POP and CRM.