Will Russ, Products Manager
Along with many other lotteries, we are launching the linked game by SG, Jurassic Park. We’re particularly excited about this strong brand, especially as it has re-entered the zeitgeist with the Jurassic World reboots. We also look for once-in-a-lifetime second-chance experiences, and SG has delivered with the trip to Hawaii, where our players will have the chance to win cash prizes.
In the spring of 2026, we plan to launch a Yellowstone ticket that will be supported by paid social media, digital advertising on Paramount+, and out-of-home advertising. We’re partnering with All American Licensing, via SG, on this deal and look forward to attracting new players through tickets featuring this incredibly popular show.