April Forer, Instant Product Coordinator
We have some exciting plans for Fiscal 2026. First, we are looking forward to the launch of our $5 Packers Crossword ticket. While we’ve offered Packers tickets for many seasons, this will be the first time we’ve offered a crossword playstyle, featuring a special word list with Wisconsin-themed words, such as towns and activities. We will also be launching a couple of licensed property games, which are sure to be a hit among our players!
We have a variety of planned programs to support our instant games throughout the year. We provide easel display cards for $15 and $20 oversized tickets, while for some other games, we provide printed point-of-sale pieces for placement at retail locations (feature boards, penny cup cards, strips). Our Packers, holiday, and certain other instant games include marketing support with TV, digital outdoor boards, radio, digital banners, and fuel pump advertising. We also utilize social media advertising and have POS screens at retailers that highlight select games throughout the year. In addition, we support our product lines at various festivals and events around the state throughout the year, including Packers games.