Erin Neoh, Senior Product Specialist, Instant Games
BCLC is seeing strong performance across several key product launches this summer, with early sales exceeding expectations and strong engagement from both retailers and players. From innovative charitable tie-ins to high-value national offerings, BCLC continues to deliver meaningful player experiences while supporting community impact.
Launched on June 2, the Greater Good Giveaway is a $2 instant ticket offering 40 top prizes of $10,000. Each top prize winner also selects a BC-based charity to receive a $10,000 donation. Nine charities have been selected to date—many of them smaller, grassroots organizations for whom the support is transformational. This initiative has received overwhelmingly positive feedback from players and retailers, while also reinforcing BCLC’s commitment to social purpose and community reinvestment.
Also launched on June 2, Extreme is BCLC’s second $50 national ticket, following the unprecedented success of $50 Mega, which sold out six months ahead of schedule. Extreme features 8 top prizes of $5 million, the highest top prize for an instant ticket in BC. A larger print run was strategically planned to meet anticipated demand, and early sales are tracking ahead of forecast.
In June, BCLC launched its second iteration of the two-player $10 Battleship game. The original version debuted in 2020 and sold out in record time. This follow-up offering maintains the unique interactive gameplay that made the original a hit, and the initial market response suggests strong, sustained interest from players seeking more engaging, social play formats.
On August 5, BCLC launched $5 Keno Cashout, an instant ticket developed to celebrate the 30th anniversary of the Keno brand in British Columbia. In addition to cash prizes, the ticket includes a bonus game that offers chances to win a $5 Keno Free Play.
Following successful launches in other regions and years of discussion, BCLC is now launching $5 The Big Spin. The first product in our new category of Scratch, Watch and Win games is set to launch in January 2026. Some prizes will be revealed via a digital Big Spin wheel that is shown on product display units at retail. If “BIG SPIN” is revealed, players will go to a winner’s event where they will spin a real wheel to win up to $500,000. There will also be a digital game that is launched concurrently.
We’re driving support for $50 Extreme through a dedicated landing page on PlayNow, our digital gaming platform, along with a targeted digital media campaign and in-store point-of-sale (POS) materials.
The $2 Greater Good Giveaway is featured prominently as part of our 40th Anniversary Brand Campaign, which includes retail POS, digital advertising, and a strong presence across social media channels. This ticket will also be available for purchase at Costco, expanding its reach.
Keno Cashout will be supported by digital signage at retail, and The Big Spin will be supported by a comprehensive media buy that will launch in two waves and span the first six months after launch.