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La Fleur’s Magazine surveyed North American lotteries on the slogan for their 2020 holiday marketing program. A roundup follows below:
Arizona: “Give the Gift of Joy”
ALC: “Make This Holiday Season a Hit!”
BCLC: “Itching for the perfect scratch idea? Scratch it.”
California: “Give Joy”
Colorado: “Put Some Jingle in your Pocket”
Connecticut: “Spread a little Holiday Cheer!”
DC: “Take the Sleigh Ride to Riches!”
Florida: “The Perfect Holiday Mix”
Georgia: “Give the Perfect Gift!”
Hoosier: “Holiday memories made from scratch”
Illinois: “Joy to the Scratchers”
Iowa: “Winner Wonderland”
Kansas: “Holidays Made Easy”
Kentucky: “Light up the Holidays”
Loto-Québec: “A Classic Holiday Collection”
Louisiana: “Fun to Give. Fun to Get.”
Maryland: “Multiply the Cheer”
Massachusetts: “Deck Your Halls with Holiday Dough”
Michigan: “Put Some Play in Your Holiday!”
Missouri: “It’s a Winner Wonderland: The Must-Get Gifts of the Season”
Nebraska: “Stick with a Great Gift Idea”
New Hampshire: “WINter!” “Festive Fun!” “Holiday Cheer!”
New Mexico: “Tis the Season for Red & Green”
Ohio: “Deck the Halls with wins from Scratch-offs.”
OLG: “STOCKINGS LOVE LOTTERY, Give One Today”
Oregon: “The Year’s IT Gift for the Holidays”
Pennsylvania: “Bring the Holidays to Life!”
Texas: “Give. Scratch. Be Merry!”
Washington: “The Good Stuff”
WCLC: “Unwrapped Guaranteed Fun”
West Virginia: “A Great Gift for Yourself or Someone Else”