Take-A-Ticket developed the on-counter ticket dispenser for the California Lottery. The first innovation was the removable, full color logo printed front display. This allows the retailer to easily update game insert cards.
In the interview below, TAT President Seth Tigner describes their iterative design process (with photos): “We then permanently printed the replaceable bin numbers on the front of the display. If the front display becomes damaged the entire dispenser does not have to be replaced.
“In some instances, thieves would create a diversion. Their partner removes the entire dispenser from the counter. To address this issue, we developed a couple of solutions. First, we developed an aluminum bracket to secure the dispenser to the counter. The security strap can be powder coated and include the lottery or retailer logo. Secondly, we developed a ticket display easel, similar in the design to the removable front panel above. Retailers simply place the display on the counter and dispense tickets securely from under the counter.
“With the success of Super Tickets, we developed modules for our on-counter ticket dispensers to dispense both 8” and 12” Super Tickets. Retailers can dispense both Super Tickets and standard tickets from the same bin. For example, a 24-bin dispenser can dispense 24 standard games and an 8” ticket. This allows the retailer to dispenser 25 games using the same dispenser. This 24-bin dispenser was initially created for the California Lottery and is also used by the Texas Lottery.
“We can now top dispensers with custom single-sided, double-sided, triple-sided and four-sided lighting. This makes the lighted sign also ideal for customer service kiosks, ticket vending machines and even at cash registers.
“Our most popular display unit is our curve-lighted menu board. This unit has gone through many iterations thanks to the feedback from our customers. The sturdy curved-lighted menu board now comes equipped with brighter lighting and a 17-foot power cord. Lotteries do not like the number clips that designate the bins. The clips can get misplaced. We developed pre-printed channels displaying the bin number; this allows the insert cards to be easily updated. Zack developed a hinged door that is closed using magnets. The door is easily replaced if it is ever damaged,” ended Tigner.