Shad Barnes, Senior Manager, Digital Marketing, Oregon Lottery
When connected properly, a product, a beneficiary and a campaign can be exponentially greater than the sum of its parts. Over Summer 2022, the Oregon Lottery leveraged a healthy partnership with one of their six beneficiaries to create an outstanding ticket launch, advertising campaign and statewide celebration that exceeded all goals and expectations. You’ll be delighted to experience the journey of celebrating 100 years of state parks in Oregon. Before it’s over, you’ll learn how the results of the Oregon Lottery’s efforts “rose all boats”, disproved some myths and created a template for an approach to win-win collaboration.
Austin Conference 2022