The Massachusetts Lottery is running its first paid advertising campaign for The Numbers Game in years.
“The new slogan for the game is ‘Everybody has a number, Play yours.’ It is designed to attract players from all walks of life, and remind them that everyone has a special number that holds significance to them and that inspiration for numbers can be found in many places. This campaign will include associated promotions,” said Shane Taylor, Product Manager, Massachusetts Lottery.
In addition, the Lottery launched a roulette-style game called The Wheel of Luck on January 19 to complement its popular Keno game. “Games are displayed on monitors alongside Keno at participating retailers. Retail locations without monitors offer Wheel of Luck To Go, which gives customers the opportunity to buy their tickets at a retail location and then watch the games on the Mass Lottery’s app or website after a drawing takes place,” said Stacey Farrell, Product Manager, Monitor Games, Massachusetts Lottery.
There are three ways to play Wheel of Luck. Players can choose a number or numbers between 1 and 36, select red or black, or select odd or even. They also have the option of playing two or all three of these options on the same bet slip. There is no “Quic Pic” option.