DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Sydney-Parker-V4_LaFleurs_Austin2023_LotteryConf_Deck_Final.pdf
Florida Lottery ran a Spanish-language video ad campaign on Facebook and Instagram to promote its new YEAR FOR LIFE Scratch-Off game. The campaign featured culturally relevant content and resulted in 5.7-point lift in ad recall, a 5-point life in brand awareness, and a 6.7-point life in purchase intent among Spanish-speaking adults in Florida. The campaign also helped to support education efforts in the state of Florida!
