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In February, the Arkansas Scholarship Lottery relaunched an improved mobile app. The AR Lottery + Club app’s improved design, new navigation, and biometric login created a more user-friendly interface for players. Other new features gave players the ability to verify tickets with the Ticket Checker, create digital play slips, browse ASL games and learn about Responsible Gambling. Marketing and Gaming teams worked to ensure the new look and feel of the mobile app would be appealing to players, both current and new. Paid media recommendations included running ads on the Apple App Store and Facebook to track the acquisition of players through app installs and testing an awareness-based campaign. Other tactics included creating POS and collateral materials with a QR code to download the app from the Google Play and Apple App stores, as well as identifying lookalike audiences from the club to attract new players to download the app.
