The Texas Lottery is celebrating its 30th anniversary with a year-long series of events. In June, the lottery’s social media focus highlighted fun Texas Lottery history…
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The Oregon Lottery is borrowing a marketing strategy from the holidays. It created a spring campaign to focus on instant games as the perfect gift. “To…
The Illinois Lottery launched its very first instant ticket, 7-11-21, in 1975, bringing players millions of dollars in prizes over the past 45 years. With the…
Loto-Québec will be marketing targeted summer games to amuse current players and reach occasional lottery players. First off, the lottery launched a sweet treat for players…
Loto-Québec has reviewed the findings stemming from the independent audit on money laundering and loan sharking in Québec casinos and gaming halls. The Corporation finds that…
Chris Rogers, Deputy Director of Products & Marketing at Arizona Lottery, debuts original music on the lottery’s new advertising campaign to promote their Summer Jackpot Progressive…
The Ohio Lottery is throwing a 30-minute PAC-MAN party on Facebook Live on Tuesday, June 8. It will include interactive trivia, comment-and-win prize opportunities, carnival-style guessing…
The Texas Lottery Commission’s website address has shifted to texaslottery.com, replacing its txlottery.org domain. This transition is made in connection with the December 2020 launch of…
Pennsylvania Lottery Mascot Gus the Groundhog is out on the links golfing and dreamin’. Lottery POS features the smiling groundhog and the slogan—“Tee it up to…
The Arizona Lottery launched a new Summer Family of jackpot-themed games at the $1, $2, $5 and $10 price point. The June launch of the ever-popular…