DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Andrea-Williams-Intralot_Andrea-Williams-Presentation.pdf To craft a winning game plan, INTRALOT takes a deep dive into assessing game portfolios, introducing new lottery games, and enhancing existing ones.…
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DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Jennifer-Wankling-Shay-Wahl_Pollard-Banknote.pdf Innovative thinking often involves departing from conventional practices and thinking outside the box. This departure from the norm can appear unusual or even…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Sydney-Parker-V4_LaFleurs_Austin2023_LotteryConf_Deck_Final.pdf Florida Lottery ran a Spanish-language video ad campaign on Facebook and Instagram to promote its new YEAR FOR LIFE Scratch-Off game. The campaign…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Terry-Presta-Abacus-2.Paths_.Distribution.FINAL_.2023.pdf
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/NCM_Stacie-Tursi_Lotto-Conclave-2023.pdf This presentation will focus on how Cinema advertising delivers on 15 important campaign KPIs, such as scale, quality, attention, receptivity, and more! Stacie…
Panelists: Derek Levesque, Director, iLottery Business Dev., IGT Rebecca Swindle, Vice President, Strategy, INTRALOT Inc. Sadia Baig, Director, Loyalty & Digital Engagement, Pollard Banknote Merv Huber,…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Dale-Bowersock-Merrill-Fullerton_TX-Alchemy3_v2.pdf The Texas Lottery and Alchemy3 have developed a promotion unlike any others that have come before it. Together they have created a promotion…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Jake-Myers-Atmosphere-TV_SVU-FINAL_102323.pdf With its advent, CTV fundamentally changed the experience of watching and advertising on television. It provided an immediate advantage to the American consumer…
– Moderator: Ryan Mindell, Deputy Executive Director, Texas Lottery – Kelly Stuckey, Controller, Texas Lottery – Fattah Elyabouri, Info Tech Analyst, Texas Lottery – Brandon Rylee,…
– Derek Gwaltney, Founder & CEO, Atlas Experiences – Walter Gaddy, Regional Sales Director, IGT – Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote -…