Andrew Leeper, Creative Coordinator, Texas Lottery, presented “Creating Moments.” There is increased millennial demand for experiential. Live and digital experiences are beginning to merge more. Evolving…
Browsing: Conclave
Gary Grief, Executive Director, Texas Lottery and Gregory Smith, Executive Director, Vermont Lottery, co-presented “Powerball Jackpot Management System: Optimizing the Future.” The U.S. lotteries were overdue…
Ken Schulzke, VP, Strategy & Advertising, WCLC, put the spotlight on the Canadian lotteries’ jackpot management system with “Keep Calm and Make Your Own Luck.” Schulzke…
Gordon Medenica, Director, Maryland Lottery & Gaming Control Agency, stressed the importance of inclusion: “From my perspective though in going through the process, was to also…
Ulli Appelbaum, CEO & Chief Strategy Officer, First-The-Trousers, presented “Welcome to the Future.” He debunked a lot of myths. Online advertising isn’t living up to its…
Erica Connolly, Brand Manager, National Lotto, OLG, discussed OLG’s Group Play Captain’s online tool, which is designed to make the Group Play Captain’s job easier. “The…
May Scheve Reardon, Executive Director, Missouri Lottery, provided a humorous look back on the lottery’s advertising, including its long-running “Welcome to Luckytown” campaign. This was an…