La Fleur's Lottery World
    Twitter LinkedIn RSS
    Sunday, December 10
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Video»Conference»Conclave»Austin 2015»May Scheve Reardon, Missouri Lottery; Humorous Ads
    Austin 2015

    May Scheve Reardon, Missouri Lottery; Humorous Ads

    1 Min Read
    Facebook Twitter LinkedIn Email

    May Scheve Reardon, Executive Director, Missouri Lottery, provided a humorous look back on the lottery’s advertising, including its long-running “Welcome to Luckytown” campaign. This was an ad campaign that drew opposition in the state legislature when the Missouri Lottery was new. Now as a state legislator turned lottery executive director, Reardon occasionally faces criticism when her former colleagues don’t like a lottery ad.
    “The Missouri Lottery is a $1.6 billion business and we spend $16 million on advertising. One of the ways we try to extend the value of that $16 million is by humor. Humor is like a beauty pageant; it’s in the eye of the beholder. When you try to put humor into ads, you don’t know how it’s going to come out.”

    Like this content? Subscribe for more interesting lottery news and data!

    * indicates required
    Share. Facebook Twitter LinkedIn Email
    Next Article Erica Connolly, OLG; Group Play Captain’s online tool

    Related Posts

    Lottery Brief: The Thousandaires Club

    August 15, 2023

    Lottery Brief: Illinois Lottery Raises Millions for Homelessness and HIV/AIDS

    June 23, 2023

    Advertising Manager Position in DC’s Lottery Industry for Marketing Professionals

    June 23, 2023

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Lottery Brief

    Maine Lottery Holiday TV Ad

    Louisiana Lottery Holiday TV Ad

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Lottery Brief

    December 9, 2023

    Maine Lottery Holiday TV Ad

    December 8, 2023

    Louisiana Lottery Holiday TV Ad

    December 7, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.