Kristen Knape, Strategic Planning Director, and Chris Kwak, Strategist, David & Goliath, co-presented “Co-Creation & the California Lottery.” “Intrigued by the core values of millennials, the…
Browsing: Conclave
Jaime Clausen, Media Director at Latinworks, focused on “The New Media Mix.” Consumer media habits have dramatically shifted over the past several years, providing many opportunities…
Ned Shugrue, Business Development Manager at Olson 1to1, focused on “Loyalty and the Lottery.” All lotteries want loyal players who celebrate the lottery and share their…
Colorado Lottery Director Laura Solano presented “Lucky for Life: Colorado Lottery.” The game launch included TV, radio, POS and digital pushes. The bloc lotto billed as…
Eric Sudol, VP, Corporate Partnership Sales & Service for the Dallas Cowboys, gave an overview of the Cowboys’ new Star headquarters and then spotlighted the team’s…
The lottery director panel on video lottery terminals (VLTs) and table gaming focused on annual turnover and product innovation. Delaware: “We are down because of competition.…
Shan Daniels, Chief, Brand Management, Florida Lottery, discussed “Florida Lottery: Brand Management Fall Activities.” This included the Fantasy 5 College Football Promotion, 2015 Ice Cream Socials,…
Mike Purcell, Director of Sales, Florida Lottery, presented “Florida Lottery: Achieving Record Sales.” The Florida Lottery is the only U.S. lottery to achieve double digit scratch…
Kristen Knape, Strategic Planning Director, David & Goliath, examined the differences between consumers’ expectations versus appreciation for a brand. For example, consumers expect soap to keep…
Jay Finks, Director of Marketing & Administration, Oklahoma Lottery Commission (OLC), presented “Building Strategic Solutions by Challenging Status Quo.” He examined ways that OLC is finding…