Jaime Clausen, Media Director at Latinworks, focused on “The New Media Mix.” Consumer media habits have dramatically shifted over the past several years, providing many opportunities as well as challenges for marketers.
Mobile adoption and multi-screen dependence have reshaped the media landscape, with consumption shifting away from more traditional channels. As a result, advertisers have quickly pivoted marketing budgets towards more effective media mixes in order to stay relevant with consumers.
“Millennials live for experiences: 82% of millennials attended a live event in the past year; 34% of consumers post about the experience in social media with videos or photos,” said Clausen.
Consumers are seeking hybrid experiences, such as SXSW, All-Star games or Wanderlust festivals.”
Clausen explored trends shaping the industry, future predictions and best practices from the Texas Lottery and other top advertisers.
