10 09, 2016

Manolo Calvo, Interprod; Ticket Games: The Evolution of the Traditional Scratchoff Is Here

2019-09-10T11:04:47-04:00

Manolo Calvo, Owner, Interprod, presented “Ticket Games: The Evolution of the Traditional Scratchoff Is Here.” Calvo said the Interprod machine provides a new sales medium for a lottery with “amazing results in different countries.” The Interprod lottery vending machine is a “multi-platform, high graphic quality.” The Interprod machine is used by several South American lotteries. [...]

Manolo Calvo, Interprod; Ticket Games: The Evolution of the Traditional Scratchoff Is Here2019-09-10T11:04:47-04:00
10 09, 2016

Veronica Varhaug, B.C. Lottery Corp; Lotto Express project

2019-09-10T11:03:10-04:00

Veronica Varhaug, Manager, Lottery Marketing at B.C. Lottery Corp., discussed the Lotto Express project. “It is an integrated in-lane lottery solution targeting light and casual lottery players by intercepting them on their current path to purchase at high traffic multilane retailers,” said Varhaug. She said the player strategy is to “interrupt path to purchase, trigger [...]

Veronica Varhaug, B.C. Lottery Corp; Lotto Express project2019-09-10T11:03:10-04:00
10 09, 2016

Panel- Instant Ticket Trends (Tracey Cohen, David Barden)

2019-09-10T11:00:58-04:00

The “Instant Ticket Trends” panel examined the role of innovation and risk in marketing instant games. “I get jealous sometimes when I hear about innovative things other jurisdictions can do that we cannot because we have a monthly 30% mandated return. I tell the legislature that if the players don’t win, good causes don’t win,” [...]

Panel- Instant Ticket Trends (Tracey Cohen, David Barden)2019-09-10T11:00:58-04:00
10 09, 2016

Dale Bowersock, Texas Lottery; Scratch Ticket Initiatives: $10 and $20 Price Points

2019-09-10T10:58:53-04:00

Dale Bowersock, Scratch Ticket Coordinator for Texas Lottery, discussed “Scratch Ticket Initiatives: $10 and $20 Price Points.” The Texas Lottery is currently limited to offering only draw games and scratch ticket games in its portfolio. This restriction limits the growth potential of the Texas Lottery and causes the lottery to seek out new and innovative [...]

Dale Bowersock, Texas Lottery; Scratch Ticket Initiatives: $10 and $20 Price Points2019-09-10T10:58:53-04:00
10 09, 2016

Robert Tirloni, Texas Lottery; Supporting Texas Education and Veterans

2019-09-10T10:57:42-04:00

Robert Tirloni, Products & Drawings Manager for Texas Lottery, presented “Supporting Texas Education and Veterans.” In 2009, legislation was passed directing Texas Lottery to create and offer a scratch ticket to benefit the Fund for Veterans’ Assistance. After two years, annual lottery contributions were in decline. The lottery advised that the veterans step away from [...]

Robert Tirloni, Texas Lottery; Supporting Texas Education and Veterans2019-09-10T10:57:42-04:00
10 09, 2016

Honorable Larry Gonzales, Texas House of Representatives; Introduction

2019-09-10T10:56:16-04:00

The Honorable Larry Gonzales, Texas House of Representatives House Appropriations Subcommittee Chairman, kicked off the Austin program after being introduced by Texas Lottery Executive Director Gary Grief. As a part of his introduction, Grief mentioned what a pleasure it was to have an entrepreneurial businessman involved in the Texas Legislature’s oversight of the Texas Lottery. [...]

Honorable Larry Gonzales, Texas House of Representatives; Introduction2019-09-10T10:56:16-04:00
10 09, 2016

Christopher Wright, IGT; Mobile First Strategy

2019-09-10T10:54:32-04:00

Christopher Wright, Instant Win Game Product Manager for IGT, presented “Mobile First Strategy.” Wright provided key indicators on the growth of mobile gaming. “In 2016, mobile gaming will generate $36.9 billion in revenue worldwide across all gaming categories,” he said. “Smartphones have become the number one gaming device (71%), ahead of PCs, tablets, and consoles. [...]

Christopher Wright, IGT; Mobile First Strategy2019-09-10T10:54:32-04:00
10 09, 2016

Panel – Event Marketing (Terry Rich, Laura Solano)

2019-09-10T10:49:34-04:00

The panel on event marketing focused on high value propositions. “The Powerball Power Cruise is an interesting deal,” said Iowa Lottery CEO Terry Rich. “This cruise will be a real experience for our players. The killer in our industry is it takes a long time. There are national organizations like NASCAR who would like to [...]

Panel – Event Marketing (Terry Rich, Laura Solano)2019-09-10T10:49:34-04:00
10 09, 2016

Panel – Trends and Innovation in In-State Draw (Sarah Taylor, Jeff Anderson, Bishop Woosley)

2019-09-10T10:47:57-04:00

The lottery director panel on in-state draw games discussed strategies for growing instant terminal games (ITGs). “Using the printer in the terminal to produce an instant play just seems like a good use for the assets and offering new products. We are working on the cadence of introductions,” reported Hoosier Lottery Executive Director Sarah Taylor. [...]

Panel – Trends and Innovation in In-State Draw (Sarah Taylor, Jeff Anderson, Bishop Woosley)2019-09-10T10:47:57-04:00
10 09, 2016

John Gorman, D.C. Lottery; Importance of homegrown scratchers in D.C.

2019-09-10T10:46:19-04:00

John Gorman, Marketing Director at D.C. Lottery, discussed the importance of homegrown scratchers in the nation’s capital. “The lottery has been pursuing a strategy of embracing some of the things that people love about D.C. and developing instant tickets that allow us to connect with our players on an emotional and sometimes even personal level. [...]

John Gorman, D.C. Lottery; Importance of homegrown scratchers in D.C.2019-09-10T10:46:19-04:00
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