Browsing: Austin 2016

Manolo Calvo, Owner, Interprod, presented “Ticket Games: The Evolution of the Traditional Scratchoff Is Here.” Calvo said the Interprod machine provides a new sales medium for…

Veronica Varhaug, Manager, Lottery Marketing at B.C. Lottery Corp., discussed the Lotto Express project. “It is an integrated in-lane lottery solution targeting light and casual lottery…

The “Instant Ticket Trends” panel examined the role of innovation and risk in marketing instant games. “I get jealous sometimes when I hear about innovative things…

Dale Bowersock, Scratch Ticket Coordinator for Texas Lottery, discussed “Scratch Ticket Initiatives: $10 and $20 Price Points.” The Texas Lottery is currently limited to offering only…

Robert Tirloni, Products & Drawings Manager for Texas Lottery, presented “Supporting Texas Education and Veterans.” In 2009, legislation was passed directing Texas Lottery to create and…

The Honorable Larry Gonzales, Texas House of Representatives House Appropriations Subcommittee Chairman, kicked off the Austin program after being introduced by Texas Lottery Executive Director Gary…

Christopher Wright, Instant Win Game Product Manager for IGT, presented “Mobile First Strategy.” Wright provided key indicators on the growth of mobile gaming. “In 2016, mobile…

The panel on event marketing focused on high value propositions. “The Powerball Power Cruise is an interesting deal,” said Iowa Lottery CEO Terry Rich. “This cruise…

The lottery director panel on in-state draw games discussed strategies for growing instant terminal games (ITGs). “Using the printer in the terminal to produce an instant…

John Gorman, Marketing Director at D.C. Lottery, discussed the importance of homegrown scratchers in the nation’s capital. “The lottery has been pursuing a strategy of embracing…