John Gorman, Marketing Director at D.C. Lottery, discussed the importance of homegrown scratchers in the nation’s capital. “The lottery has been pursuing a strategy of embracing some of the things that people love about D.C. and developing instant tickets that allow us to connect with our players on an emotional and sometimes even personal level. These products have gone on to be some of our best selling tickets,” he said.
Gorman explored the development process and marketing strategies behind some of the lottery’s most successful D.C.-centric games and also provided a sneak peek at the new “Neighborhoods” scratcher to be launched in spring 2017.