Christopher Wright, Instant Win Game Product Manager for IGT, presented “Mobile First Strategy.”
Wright provided key indicators on the growth of mobile gaming. “In 2016, mobile gaming will generate $36.9 billion in revenue worldwide across all gaming categories,” he said. “Smartphones have become the number one gaming device (71%), ahead of PCs, tablets, and consoles. On average, among mobile game spenders, most gaming occurred while waiting (approximately 45%), followed by commuting/traveling and work (Source: TNS Survey).”
He stressed that mobile games must be “entertaining, adaptable, convenient and unique.” He then showed an instant win game demo for Snowman Raceway.