NeoPollard Interactive presented “The Way Forward.” Jennifer Westbury, EVP, Sales & Customer Development for NeoPollard Interactive, presented five lottery case examples. “The challenge is to create…
Browsing: Austin 2016
Kristen Knape, Strategic Planning Director, and Chris Kwak, Strategist, David & Goliath, co-presented “Co-Creation & the California Lottery.” “Intrigued by the core values of millennials, the…
Jaime Clausen, Media Director at Latinworks, focused on “The New Media Mix.” Consumer media habits have dramatically shifted over the past several years, providing many opportunities…
Ned Shugrue, Business Development Manager at Olson 1to1, focused on “Loyalty and the Lottery.” All lotteries want loyal players who celebrate the lottery and share their…
Colorado Lottery Director Laura Solano presented “Lucky for Life: Colorado Lottery.” The game launch included TV, radio, POS and digital pushes. The bloc lotto billed as…
Eric Sudol, VP, Corporate Partnership Sales & Service for the Dallas Cowboys, gave an overview of the Cowboys’ new Star headquarters and then spotlighted the team’s…
The lottery director panel on video lottery terminals (VLTs) and table gaming focused on annual turnover and product innovation. Delaware: “We are down because of competition.…