10 09, 2016

Dante Anderson, OLG; eSports

2019-09-10T10:45:10-04:00

Dante Anderson, Director, Lotto Marketing at OLG, discussed how eSports has turned into a big business. “Did you know the DOTA 2 International has a $10 million prize pool? That’s bigger than the Masters. Up until recently, ‘gaming’ was often considered a waste of time stereotyped, misunderstood and relegated to bedrooms across the globe. Things [...]

Dante Anderson, OLG; eSports2019-09-10T10:45:10-04:00
10 09, 2016

Jean-Marc Landry, ALC; Atlantic Lottery’s Innovation Platform

2019-09-10T10:43:51-04:00

Jean-Marc Landry, Director, Customer Innovation at Atlantic Lottery Corp. (ALC), put the spotlight on “Atlantic Lottery’s Innovation Platform.” It is a three-part process how a lottery generates ideas and concepts (Catalyst), solves problems (Outreach) and builds products (Outpost). “As a lottery industry, we need to recognize that entire industries are being disrupted by new market [...]

Jean-Marc Landry, ALC; Atlantic Lottery’s Innovation Platform2019-09-10T10:43:51-04:00
10 09, 2016

Veronica Varhaug, B.C. Lottery Corp; Lotto Express project

2019-09-10T10:42:07-04:00

Veronica Varhaug, Manager, Lottery Marketing at B.C. Lottery Corp., discussed the Lotto Express project. “It is an integrated in-lane lottery solution targeting light and casual lottery players by intercepting them on their current path to purchase at high traffic multilane retailers,” said Varhaug. She said the player strategy is to “interrupt path to purchase, trigger [...]

Veronica Varhaug, B.C. Lottery Corp; Lotto Express project2019-09-10T10:42:07-04:00
10 09, 2016

Mandy Carter, IGT Texas; Texas Lottery-IGT-Fiesta Mart Grocery In-Lane Scratcher Ticket Merchandiser Pilot

2019-09-10T10:39:10-04:00

Mandy Carter, Senior Sales & Marketing Manager for IGT Texas, focused on the Texas Lottery-IGT-Fiesta Mart Grocery In-Lane Scratcher Ticket Merchandiser Pilot. IGT embarked on a development initiative in December 2014 to develop a user-friendly merchandiser. After developing five production models, the final in-lane merchandiser prototype was solidified in April 2016. Two Fiesta Mart stores [...]

Mandy Carter, IGT Texas; Texas Lottery-IGT-Fiesta Mart Grocery In-Lane Scratcher Ticket Merchandiser Pilot2019-09-10T10:39:10-04:00
10 09, 2016

Tom Delacenserie, Florida Lottery; Application Programming Interface and Cashless Systems

2019-09-10T10:37:35-04:00

Florida Lottery Secretary Tom Delacenserie’s retail presentation examined Application Programming Interface (API) and cashless systems—two important initiatives receiving industry attention. API is software that allows two or more systems to communicate. “Our ‘lottery’ sales data is integrated into the retailers’ point of sale system,” he said. Delacenserie said lack of data integration is negative to [...]

Tom Delacenserie, Florida Lottery; Application Programming Interface and Cashless Systems2019-09-10T10:37:35-04:00
10 09, 2016

Andrew Leeper, Texas Lottery; Lottery event marketing featuring music

2019-09-10T10:35:38-04:00

Andrew Leeper, Creative Coordinator for Texas Lottery, focused on lottery event marketing which features music. “Music is the number one medium in people’s lives over TV, sports and movies. Yet it is a key passion point that is often underutilized or treated as an afterthought by marketers. As the lottery industry looks for ways to [...]

Andrew Leeper, Texas Lottery; Lottery event marketing featuring music2019-09-10T10:35:38-04:00
10 09, 2016

Panel – Powerball Trends (Bret Toyne, Gregg Mineo, Gary Grief)

2019-09-10T10:33:52-04:00

The Powerball panel discussed projections for major jackpot rollups. “The Grand Prize Carry Forward Pool (GPCFP) started July 1, 2016 so it was not part of the big rollup in January. It has activated several times since then. It seeds the $40 million jackpot. The GPCFP allows us to get to $100 million more quickly. [...]

Panel – Powerball Trends (Bret Toyne, Gregg Mineo, Gary Grief)2019-09-10T10:33:52-04:00
10 09, 2016

Novomatic Lottery Solutions; Bringing Love Back to Local Draw Games (Pall Pallson and Marc Chabrand)

2019-09-10T10:31:49-04:00

NOVOMATIC Lottery Solutions (NLS) presented “Bringing Love Back to Local Draw Games.” “We are part of NOVAMATIC Gaming—one of the largest gaming companies in the world with $4.5 billion in sales,” said Pall Pallson, Senior Director of Corporate Innovation & Strategy, NLS. “From our analysis, there are 27 jurisdictions that we think could improve draw [...]

Novomatic Lottery Solutions; Bringing Love Back to Local Draw Games (Pall Pallson and Marc Chabrand)2019-09-10T10:31:49-04:00
10 09, 2016

IGT; How Big Data Drives Retail (Adam Perlow)

2019-09-10T10:30:05-04:00

IGT presented “How Big Data Drives Retail.” Adam Perlow, VP, Sales Force Automation Solutions, IGT, showed how big corporations use big data. “Andrew Pole at Target looked at data to predict when a woman was going to have a baby. He looked backward from birth records to predict it,” said Perlow. “Ozone.RU is the Amazon [...]

IGT; How Big Data Drives Retail (Adam Perlow)2019-09-10T10:30:05-04:00
10 09, 2016

Intralot; Create Top Seller Retailers through a Retailers Club (Vasia Bakalis)

2019-09-10T10:28:41-04:00

INTRALOT, Inc. presented “Create Top Seller Retailers through a Retailers Club.” INTRALOT Marketing Director Vasia Bakalis discussed how to reward lottery retailers. “The retailers are the face of the lottery,” asserted Bakalis. “We need to meet the players’ needs and exceed their expectations. Make your product easier to buy than the competitor or they will [...]

Intralot; Create Top Seller Retailers through a Retailers Club (Vasia Bakalis)2019-09-10T10:28:41-04:00
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