Dante Anderson, Director, Lotto Marketing at OLG, discussed how eSports has turned into a big business. “Did you know the DOTA 2 International has a $10…
Browsing: Austin 2016
Jean-Marc Landry, Director, Customer Innovation at Atlantic Lottery Corp. (ALC), put the spotlight on “Atlantic Lottery’s Innovation Platform.” It is a three-part process how a lottery…
Veronica Varhaug, Manager, Lottery Marketing at B.C. Lottery Corp., discussed the Lotto Express project. “It is an integrated in-lane lottery solution targeting light and casual lottery…
Mandy Carter, Senior Sales & Marketing Manager for IGT Texas, focused on the Texas Lottery-IGT-Fiesta Mart Grocery In-Lane Scratcher Ticket Merchandiser Pilot. IGT embarked on a…
Florida Lottery Secretary Tom Delacenserie’s retail presentation examined Application Programming Interface (API) and cashless systems—two important initiatives receiving industry attention. API is software that allows two…
Andrew Leeper, Creative Coordinator for Texas Lottery, focused on lottery event marketing which features music. “Music is the number one medium in people’s lives over TV,…
The Powerball panel discussed projections for major jackpot rollups. “The Grand Prize Carry Forward Pool (GPCFP) started July 1, 2016 so it was not part of…
NOVOMATIC Lottery Solutions (NLS) presented “Bringing Love Back to Local Draw Games.” “We are part of NOVAMATIC Gaming—one of the largest gaming companies in the world…
IGT presented “How Big Data Drives Retail.” Adam Perlow, VP, Sales Force Automation Solutions, IGT, showed how big corporations use big data. “Andrew Pole at Target…
INTRALOT, Inc. presented “Create Top Seller Retailers through a Retailers Club.” INTRALOT Marketing Director Vasia Bakalis discussed how to reward lottery retailers. “The retailers are the…