Andrew Leeper, Creative Coordinator for Texas Lottery, focused on lottery event marketing which features music. “Music is the number one medium in people’s lives over TV, sports and movies. Yet it is a key passion point that is often underutilized or treated as an afterthought by marketers. As the lottery industry looks for ways to connect to new players, marketing ties with live music provide great opportunities for increased brand relevance.”
His presentation showed how the lottery leverages music from a marketing perspective. He explored some of the best-in-class music marketing programs from some of the top global brands.