Mandy Carter, Senior Sales & Marketing Manager for IGT Texas, focused on the Texas Lottery-IGT-Fiesta Mart Grocery In-Lane Scratcher Ticket Merchandiser Pilot.
IGT embarked on a development initiative in December 2014 to develop a user-friendly merchandiser. After developing five production models, the final in-lane merchandiser prototype was solidified in April 2016. Two Fiesta Mart stores were chosen for the pilot.
“Fiesta Mart is a grocery chain that embodies a customer-first retailing philosophy and has been unique in affording a lottery destination for their loyal customers since the inception of the Texas Lottery,” said Carter.
Collaborative reporting creation is underway between IGT and Fiesta Mart to incorporate ticket by ticket sales/scan data with settlement and validation data. “Initial results show large increases in sales on holiday weeks in-lane versus state sales,” said Carter.