Jean-Marc Landry, Director, Customer Innovation at Atlantic Lottery Corp. (ALC), put the spotlight on “Atlantic Lottery’s Innovation Platform.”
It is a three-part process how a lottery generates ideas and concepts (Catalyst), solves problems (Outreach) and builds products (Outpost).
“As a lottery industry, we need to recognize that entire industries are being disrupted by new market entrants who defy the rules and offer amazing customer experiences through the use of state-of-the-art technology,” said Landry. “Large firms are noticing and are rapidly deploying innovation programs which seek to innovate at the speed of startups and defend their market stronghold.”
He then discussed ALC’s embrace of “Lean Lottery”—Empathize, Define, Ideate, Prototype, Test. After one year, ALC has interviewed 100+ consumers, generated 1,000+ ideas and sent 30+ initiatives in flight.