Dante Anderson, Director, Lotto Marketing at OLG, discussed how eSports has turned into a big business.
“Did you know the DOTA 2 International has a $10 million prize pool? That’s bigger than the Masters. Up until recently, ‘gaming’ was often considered a waste of time stereotyped, misunderstood and relegated to bedrooms across the globe. Things have changed. The eSports phenomenon is taking the world by storm—multi-million dollar prizes, six-figure incomes, international leagues, match betting, underground gambling, corporate sponsors, TV broadcasts, and acquisitions by pro sports organizations—all driven by a massive, highly engaged global community eager to invest loads of cash and time.”